Truth About Digital Signage Content | Noventri

Why We Do It

The Content Dilemma The industry is touting video, flash, and animated content, but let's be realistic for a moment.

KEY POINTS							Some unsettling thoughts are lurking in the back of your head. You're not dumb! Who's going to produce all that content? The last time you had a video produced, how much did it cost you? How long did it take for it to be out of date? Who's going to stand in front of your digital signage and watch the whole thing? Do people stand in front of all those advertising screens and actually watch the advertisement videos in your local stores? You don't need to do the research. You can see for yourself that nobody looks at those screens for longer than a second. Furthermore, since most digital signage installs don't have audio, and for good reason, will your video be good enough to get your message across in the couple of seconds the person is in front of the screen? Even if you pay for elaborate content, you'll have to keep paying to keep it fresh. In addition, who is going to manage it all? Even if your digital signage is just informational, the whole point of digital signage is to be able to change that information quickly and keep it interesting. Will you have to hire and train more qualified staff to run and manage your installation? Don’t fool yourself into thinking that you can do it on your own. Don’t let a big, complicated, content-rich digital signage installation take its toll on you and your staff!
	WHO PRODUCES IT? Even if you pay to get professional video content, you’ll need to keep paying to keep it fresh if you don’t want it to be ignored.		WHO WILL WATCH IT? You don’t need to do research to know that nobody looks at that kind of content. Who has the time?		WHAT ABOUT AUDIO? There aren’t many videos that make sense without audio, and most digital signage installs exclude it for good reason.