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The ROI Dilemma
Digital Signage with nothing to offer viewers can count on getting nothing in return.
KEY POINTS


You may be thinking: I'll make lots of money with all the advertising I'm going to sell! Well, one of the biggest mistakes commonly made when purchasing digital signage is the expectation of making a profit. Can digital signage really make you money? This is one of the easier questions for us to answer. Actually, you can answer it for yourself.

You already know that you don't watch the advertising screens at your local mega-store and you can see for yourself that nobody else does. If they do, it's only for a second. It may make you wonder how anyone makes money on digital signage advertising when nobody's watching it. Considering the large initial and recurring expenses of digital signage, a network would need to have a considerable return-on-investment (ROI) to actually make a profit.

We're not saying that ROI in ad-supported digital signage networks is impossible; just that you shouldn't be so quick to believe what the industry touts. Ask for numbers and pay for proven performance. Anyone can say their product makes you money, but don't believe it until your digital signage has paid for itself and the extra cash is in your pocket. ROI should rarely be the primary motive for a digital signage network, no matter how pleasant the concept may seem.
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DISAPPOINTMENT
If you go into a digital signage purchase expecting to make tons of money, you’re going to be disappointed.
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A PENNY SAVED IS..
Wouldn’t the best ROI be saving the money up front, instead of expecting to make it back later?
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PAY FOR RESULTS
Any company can come up with fake numbers to help sway you. You should pay for results, not empty promises.


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