3 Things To Consider When Shopping For Digital Signage Kiosks

by | Sep 2, 2014

touch screenMost of population is acclimated to touch screen technology on a personal level. We have smart phones and tablets. And now it is becoming more common for usage in Digital Signage kiosks. Despite its prevalence, there are some factors to keep in mind when planning to implement touch screens.

1. Will your audience have time to interact? While placed in a convenient area and providing relevant information, kiosks require the user to stop and interact. If your audience is typically moving or in a rush to get from Point A to Point B, touch screen wayfinding kiosks can provide directions to the individual, but it may be more difficult to direct a group. Only one person at a time can use a kiosk, so the content needs to be designed in such a way for the user to get the information quickly so they can get on their way, freeing up the kiosk for the next person.

2. How much information will they really need to access? We find that many start off with ‘pie-in-the-sky’ ideas of what should be included in the touch screen content; giving the audience the ability to drill down through many levels of information about a product or location. Doing this could appear to be a way to get extra value from the kiosk. This can be great for use in a museum or art gallery, where the audience is expecting to ‘stop and smell the roses’ from a content perspective. In other cases, such as wayfinding, their objective is to move the user quickly, so emphasis should be given to quick, efficient information so they can go about their business.

3. Maintenance of content costs. Let’s face it, touch screens are very easy to operate from the user side, but there is a lot of work that goes into making the interface work and to have a smooth flow. Basically it is the equivalent to designing a website, with the select-able areas linking to the proper pages. Any design changes, including adding new pages requires more coding and implementation than regular digital signage, meaning there will be more cost involved.

While in some applications a digital signage kiosk is required, in others, it may be more cost effective to use a non-touch solution.  For example, the cost of one touch screen kiosk, about 3-4 non-touch screen solutions can be implemented.

 

10 advantages in manufacturing

Pin It on Pinterest

Share This