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Archives for : Digital Signage Content

Inside Information on Digital Signage – Get the Basics with the Latest Noventri eBook

Noventri announces the release of a free eBook for companies just entering the world of digital signage or wanting to improve their digital signage initiatives. Digital Signage Basics is the down-and-dirty basics to digital signage deployment.

Noventri guides readers into the world of digital signage through five information rich chapters that cover various components of digital signage, The LCD Displays, The Media Player, The Software, The Content, and The Connectivity.

”The Noventri eBook is packed with information that shows the reader how to bring the pieces of the puzzle together for stellar digital signage results”, saysFront Cover Robert Mullen, Director of Sales for Noventri. “Readers can avoid the blunders that come from guessing at what works. And it provides answers to questions that plague all new digital signage users while offering practical information that allows readers to avoid costly mistakes.

With colorful illustrations and insight from years of experience working with various industries, Noventri offers the ‘ins’ and the ‘outs’ that are sometimes elusive. The eBook is available now for free download.

Noventri is a U. S. digital signage technology company that excels at automation, utilizing databased content and has established a stellar work-flow for a wide range of industries worldwide. Noventri has been providing exceptional digital signage solutions for clients since 1999. To learn more about Noventri Digital Signage and other Noventri services visit us at

5 Benefits of Live Content Feeds On Digital Signage

Live content feedsLive feeds used in digital signage content have many advantages. In this post, we have compiled the top 5 benefits to using live content feeds such as weather, news, traffic, flight information, and RSS feeds for digital signage.

1. Live feeds add value to the display. People look at the display more often because there is content that is immediately beneficial for them. People are constantly asking “What’s In It For Me? (WIIFM)

2. Each day there is fresh content. There are a copious amount of articles dealing with digital signage content and how the “shelf life” of digital signage content is much shorter than print signage. Live feeds add a freshness to the display without having to keep the locally provided content updated each day.

3. The need for local content management staff is minimal. Maybe you only have enough staff to make local updates a couple of times per month. With live feeds, displays stay fresh with very little interaction from staff.

4. Provide a variety of information to those looking at the content. No longer does your content only have to be about internal communications.

5. Live feeds are easy to integrate into your current content. Generally, live feeds are provided as web URLs that would be added as web capture regions or RSS feeds.


Once you add up all of the benefits that come from having live content feeds for digital signage, it is obvious how beneficial it can be for your organization.

Learn more about live content feeds for digital signage as well as download a free eBook about digital signage content now!

Should Live Video Feeds Be Used With Digital Signage?

liveTVWe posted the question “Should live TV be part of digital signage content?” on a popular business social networking site. The responses were varied and interesting.

Comments soon arrived from all over the world including Spain, Israel, India, and Australia as well as Canada and USA. Naturally, digital signage companies responded the most, but there were comments from content companies, news feed companies, creative/marketing companies, and A/V integrators. Some interesting observations were noted.

A Market Development Manager from an A/V company in the US said, “…It’s an attraction. TV gives viewers a reason to stop and look at the display. And while watching the TV feed they also see everything you truly want them to see.”

The key word in this case is attraction. It is vital to draw people to your message. Do live TV feeds (like CNN and ESPN) on digital signage do this?


One digital signage company touts that they have “tested this idea many times and if you include live TV in your signage people are going to focus on that and ignore the message” on the digital sign. Then they reason, “You’re spending all this money for a signage installation just to provide people with television.”

One consulting firm simply states, “Streaming live TV takes away from the objective of most, if not all, digital signage networks.”

“I would never include TV on digital signage…I find video content causes a complete diversion from getting the message across,” comments a digital-out-of-home developer from the UK.

A Canadian company relates, “What they fail to understand is that digital signage – or in this case, digital marketing – relies on a completely different model than broadcast television. The success of digital signage is the consistency and quality of messaging. When live TV interrupts the messaging you lose the audience.

Another Canadian says, “With live TV you can’t control the content and this might conflict with the content of your own network. I would stay away from any content that you can’t control. Besides the purpose of digital signage is to get the attention of your audience and to communicate specific messages to the audience. The last thing you want is having the TV content competing for their attention.”
It can be pretty well summed up with this one comment, “It should be live TV or digital signage. Take your pick.”

Another says, “It seems to work better if there is a separate screen for programming and one for DOOH.”

And finally another remarks, “ Just ask Walmart about the network television partnership as it relates to digital screens.”

TV – Who Controls Content?

One example was shared that revealed the underlying reason for a company to insist on live TV feeds. This was primarily based on the fact that historically they had live TV at their locations before installing digital signage. When it came time to begin using digital signage they insisted it had to have live TV integrated on the screens too. So “to placate the local managers,  live TV was added as part of the project.” What they failed to understand is that they may “very well be advertising for a competitor who buys time on the television channel.” Not good. This is content that you cannot control.

Live TV, Is It Legal?

“I wonder how long it will be before one of the major networks comes in with their lawyers and claims that this is ‘repackaging the appearance’ of their programs?” This was a thought-provoking comment. One that others played off when they made such remarks as, “Subscription TV contracts might forbid subscribers from running their own material alongside the broadcast feed. They do here in Australia.”

And another response took it further by sharing this information, “Legally you cannot manipulate the television broadcast. This means inserting it into a wrapper with branding and messaging is not allowed. All the software companies tell you their software allows it, but unless you are CBS or a major media outlet, you probably cannot afford the licensing. If you are a national chain, retailer, etc. you have a lot at risk. As with anything lawyers love to get their hands into your business.”

It is important too remember that just because digital signage content is viewed on video screens doesn’t make it TV. Give TV programming its own screens. Digital signage is just that… signage.


To read the entire discussion(s) go to > Groups > Digital Signage @ Work, Digital Signage Advertising, Digital Signage Experts Group, Digital Signage Expo, Digital Signage Industry Connection, and Worldwide Digital Signage Network groups.

Photo By: PMTV (Own work) [CC-BY-SA-3.0 ( or GFDL (], via Wikimedia Commons

Digital Menu Boards – More Than Meets the Eye

IT and AV companies are popping up everywhere with the idea that they can jump on the digital menu board bandwagon and mount video screens using standard digital signage mentality and call them digital menu boards.

However, there is more to digital menu boards than just screens, software and hardware.

Likewise, for static menu board companies to begin offering digital menu boards, there is a stupendous learning curve to overcome. They are far removed from the technology know-how needed to launch digital menu boards and soon find themselves partnering with companies that understand the technology, ergo, IT and AV.

The ideal situation is to develop a symbiotic relationship with both…a blend of the technology as well as the needs of QSRs and menu board usage. After all, traditional menu boards work. It’s just that they are cumbersome to update and compliance is sporadic throughout franchises. Digital menu boards must provide a solution to the aforementioned, but also understand the design elements of a menu and bring a stable, low-cost, easy-to-use technology.

There is definitely more to digital menu boards than meets the eye. Make sure your digital signage provider is well versed in these areas to offer a solution that is reliable and gets results.

Noventri Announces New Digital Signage Content Analysis Service

Updated 9-10-2015: This service has been suspended until further notice.

Clients can now improve and excel in their digital signage content with a Digital Signage Content Analysis, a new complimentary service from Noventri.

April 29, 2014 – Smithsburg, MD – Noventri announces ‘Digital Signage Content Analysis’, a complimentary service (valued at over $1000) to improve your existing digital signage content. The Noventri Digital Signage Content Analysis is for current digital signage content users that would like to improve their existing content. Current clients of Noventri and users of other digital signage solutions are all welcome to participate in the new content analysis service.analysis

The Digital Signage Content Analysis requires that users simply submit examples of their existing digital signage content and fill out a brief questionnaire. The Noventri team will then review the content and provide a professional analysis based on the use of color, branding continuity, message effectiveness, readability and more.

“Noventri has been designing digital signage content for 15 years and our clients have come to rely on our ability to listen to their needs and goals. Through good communication and a vast background in content strategy, we have been able to accomplish the clients’ needs and goals with our content design techniques.” says Tim Rollins, Executive Director of Operations at Noventri. “We have decided to give back to the digital signage community with a service that requires no commitment to our clients and to those who aren’t client’s but would like to make their content more effective.”

A complete, complimentary content analysis will include:

  • A Report on Current Content Condition
  • Suggestions for Improvement
  • An Action Plan

Noventri is a U.S. digital signage technology company that excels at automation, utilizing databased content and has established a stellar work-flow for a wide range of industries worldwide. Noventri has been providing exceptional digital signage content for clients since 1999. To learn more about Noventri Digital Signage, Digital Signage Content and other Noventri services visit the Noventri website.

Noventri – a division of Specialized Communications Corporation (est. 1978) – Noventri succeeds by simplifying the digital signage experience through solid automation and data based content solutions and serves such names as Quiznos, Lockeheed Martin, ETS, Bristol Myers Squibb, Marriott and numerous other facilities in a wide range of industries worldwide. Noventri headquarters is located at 20940 Twin Springs Dr., Smithsburg, Maryland 21783-1510. URL:

Screen Dilemma – Consumer Or Commercial Grade?

“Can I just buy TV screens from a department store and use them for digital signage displays?”

Of course, you can. You can also use a porcupine for a seat cushion. Either choice presents you with certain and specific pains.  (See below: 7 Reasons Consumer Screens Are NOT For Digital Signage Use)Consumer or Commercial Grade Screens?

The main reason anyone even considers consumer grade is to try to save money.  However,  the price between consumer and commercial screens can be as little as a few dollars and the difference is shrinking all the time.  Is saving a few dollars up front really worth the risks?

Here is some food for thought. The last link between your message and your audience is your screens. That is why reliability is crucial. In the end, you can have the greatest content in the world but it makes no difference if no one can see it. Commercial grade screens are designed and built to handle the usage requirements of digital signage, hence providing the reliability needed to be successful.

Knowing how important screen selection is,  Noventri spends a lot of time vetting suppliers before we associate the Noventri name with them.  On rare occasions, you can find a company that has great products along with great support.  NEC  is one of those companies.  NEC screens have an amazing track record for being reliable.  They are the only screen supplier that has a 3-year onsite overnight warranty and their team is phenomenal.  Their focus is on providing great business products.  NEC does not even make consumer grade screens!  Since our clients expect personal communication and attention to detail,  having a company like NEC is a perfect fit.

Or we could sit on a porcupine. We made the right choice. We’re confident that you will, too.

7 Reasons Consumer Screens Are NOT For Digital Signage Use
1. If customers purchase the Consumer TV on their own, there is a high probability it won’t work correctly and they’ll be chasing problems which their digital signage supplier probably won’t be able to support.

2. Many manufacturers will NOT honor the warranty on Consumer TVs if they are used for professional or Digital Signage applications, even if purchased from a digital signage integrator.

3. Consumer TVs are not made for 24/7 operation. Even though many work just fine, it’s impossible to predict failure rate due to 24/7 operation.

4. There is almost no chance that the supplier will be able to find an identical model, even a few months later.

5. Consumer TVs can’t be mounted vertically (Portrait Mode) because they will overheat. Commercial grade screens have special venting and fans that make this possible. If a consumer screen is mounted vertically (Portrait Mode) you may also find that the screen may not be visible if standing anywhere but directly in front of the screen. The viewing angle is for consumer screens is engineered for the TV to be mounted above someone’s fire place or sitting on an entertainment center.

6. Power On/Off on Consumer TVs cannot be controlled with the Digital Signage Player; they’ll need to be turned On/Off manually.

7. The life of a Consumer TV is about half that of a Professional Digital Signage Display.

Are consumer grade screens a viable alternative?  Post your comments and questions below.

How Do You Paint Your Digital Signage?


“I’m remodeling the kids’ room.  May I get a gallon of lead-based paint, please?”

Before 1978,  lead-based paint was deemed to be good practice and a great value.  Now, in the US, a company can be fined and possibly face criminal charges for failure to comply with regulations regarding removal and disclosure of lead-based paint.

Why?  Because we are now aware of the unintended, yet harmful health effects.  Today, how would you react if you overheard someone asking the above question?  They must be joking, or have no concern for the well-being of their children.

In like manner, it has become standard in the digital signage industry to promote video as the ultimate medium for reaching customers.  Conventional “wisdom” says it’s good practice and gets the best value out of your signage.  This is because many choose to ignore the harmful side effects video has upon customers.

For example, imagine yourself in a store.  You notice a TV suspended from the ceiling near the checkout area.  It’s playing a video.  What instantly comes to mind?

“Hey, there is going to be some interesting information I really need to know.”

Nope.  Most likely it’s, “Oh no! It’s a commercial.”    You make the association between a TV showing video and being sold to.  You quickly turn away.  That’s what customers do.

At Noventri, we embrace the universal truth that people  hate watching commercials and will avoid them at every opportunity.   How could we, in good conscience, tout the effectiveness of video in digital signage applications?  We cannot.  We do not.  It is a source of pride to stand up for the truth.

Despite these facts,  the geeks and crooks of the digital signage industry continue to push “lead paint” as best practice.

“You must have video to have great signage!”

Or  “Using lead makes for superior paints!”

A new coat of paint does brighten a room, makes it feel warm, clean, and inviting.  Digital signage has the same effect.  Isn’t everyone much better off without the lead and video?

Get the lead out of your digital signage.


Digital Signage Menu Boards Part 4 – Would you eat food that moves?

In Part 1 we talked about The “I Want To Hit You In The Face” Effect and how you can increase your revenue with digital signage menu boards.

Part 2 touched on the patron’s Time To Choose, or TTC. TTC is important to the food provider and digital signage menu boards can assist the speed of service resulting in accomplishing the food provider’s many objectives.

In Part 3 we covered cutting costs. We also discussed how adding digital signage when a renovation is needed can give the patron the illusion that they’re in a fresher environment.

In this part, we will consider reducing the time it takes to update menus and how digital menu boards can help.

There are multiple ways that digital signage can be deployed and managed. The benefits of an enterprise level system for a food provider with multiple sites is not only obvious but can influence the way that food providers will operate in the coming years.

A common way to deploy an enterprise level digital menu board solution is to have digital menu board screens located at each of the individual QSRs. The players that drive those digital menu boards connect to a central server located at the corporate offices. The players should be able to connect to the central server system via the internet. Everyone involved in the corporate offices should have access to each of the players by using the design/management software via the internet or Local Area Network (LAN). If the GM for each QSR is given some flexibility with what they can put on the screens, they can be given targeted access to the menus or just the promo screen for local marketing opportunities etc… They connect to their menus via the internet as well.

QSR Network Map

With the popular deployment method that we just discussed, there are some obvious benefits:

1. No time wasted for distribution of updated collateral.
2. No costs with regards to shipping the collateral.
3. Menu Board Uniformity. This is especially important if the marketing department for the corporate offices or the marketing company that is responsible for the corporate image of each QSR wants them to have the same look. Consistency is everything. Digital signage proves to be an excellent tool to excel with consistency.
4. If there is an error, corrections can be made quickly.
5. Seasonal looks can be deployed in a much more timely manner.
6. Product testing can be performed much more efficiently.
7. Regionally unique specialty food items are easily managed.

Content also plays a large part of reducing the amount of time involved in working with the digital menu board solution.

For example, lets say that you have 5000 QSRs in the USA, and there is 1000 stores in each region (west coast, mountain, central time, and east coast). This is an ultra-simplified way of looking at this; for the sake of this example, please bare with me. Perhaps each region requires unique content. Each region’s menu content can be supplied by a database dedicated for that region. Here’s the fun part. These “databases” can be the same Excel document that may be used to record all of the current menu items, their prices, descriptions etc… The digital signage can be set to look at that Excel document for the latest information. Whenever there’s a price change, just update your Excel sheet and all 1000 QSRs in that region gets updated automatically. The work flow gets even more automated when you have a database that shares items across all regions. For example, when the price is changed for the Bacon Cheeseburger, and all 5000 locations offer that product, all 5000 locations will automatically be updated. The advantage is that the digital signage software would not have to be touched, which means less time having to train staff at the headquarters.

Most think that you can’t buy time. With properly configured digital menu boards, you can buy weeks of it! You would think that time would cost a lot wouldn’t you? Well, check with Noventri. Time has never been so affordable!

What is involved in enhancing the corporate image? And, what effect can digital signage have on the corporate image? In Part 5, we will discuss how digital signage can enhance the corporate image and how an enhanced image will help benefit you.

Clareo Networks and Noventri Partnership Brings Digital Signage to Dallas BBQ

Clareo Networks provides New York-based restaurant, Dallas BBQ, with Eco-Series SF-100e digital signage technology to power vertical displays throughout restaurant.

Smithsburg, MD, January 4, 2011: Dallas BBQ, a New York-based restaurant, uses a Noventri digital signage solution provided by Clareo Networks for digital messaging to their customers. Using the Noventri Eco-Series SF-100e digital signage player technology, Clareo Networks, a New York AV systems provider, powered vertical screens throughout the Rego Park restaurant. The screens provide a platform for customer entertainment, marketing, and promotional messages.

Originally, the restaurant planned for 12 displays (six horizontal and six vertical) and had engaged another digital signage vendor to power those displays. Clareo Networks soon found that the original provider could not support vertical displays. Additionally, Clareo Networks was to provide an end-to-end HDMI video distribution system for HD video that had to be HDCP compliant for the foreseeable future. This required adding a solution with an HDMI/DVI output. Having been familiar with Noventri digital signage solutions, Clareo Networks recognized a perfect fit…one that met the requirements and needs of the restaurant.

Existing digital signage content was reformatted for vertical or portrait orientation and given to Clareo Networks. Then, using the Noventri Suite and Noventri Server software, Clareo Networks compiled a playlist using various transitions available within the software.

“This was an easy task using the free Noventri software,” says Doug Asher, Director of Sales and Marketing at Clareo Networks. “This was the first time I used the Noventri system. It worked perfectly. I would definitely use it again and recommend it to other clients. Dallas BBQ has already requested a second purchase.”
The Eco-Series SF100e digital signage player is an energy-efficient and cost-effective solution for digital signage, digital reader boards and digital information boards of all kinds and can be purchased through Clareo Networks or directly from Noventri.

For more information contact Noventri, Judy L. Hoffman, Public Relations & Marketing at 1-301-790-0103, ext. 211 or email at: or Clareo Networks, Doug Asher at:

Noventri Digital Signage Content is Showcased by Harris Corporation at Global Gaming Expo 2010!

Harris Corporation features digital signage content created by Noventri using Infocaster software by Harris to power the Noventri SF-3000 digitalmedia player.

Smithsburg, Maryland, November 15, 2010 – Harris Corporation, an international communications and information technology company, will showcase Noventri top-of-the-line digital signage content to display in the Harris booth at the Global Gaming Expo 2010 in Las Vegas, Nevada this week.

Noventri used Infocaster digital signage software from Harris Corporation with the SF-3000 digital media player manufactured exclusively by Noventri, to create and manage the featured content displayed in the Harris Corporation booth. Infocaster is a complete suite of digital signage products by Harris Corporation for creating, scheduling, distributing, playing and reporting video and graphics.

The Noventri SF-3000 was combined with Noventri Commander, a unique wayfinding product controlled remotely by touch screen technology. Noventri Commander is integrated with the Infocaster-based SF-3000 digital media player and was developed specifically by Noventri for the Gaming and Casino industry.

Noventri has been a strategic partner with Harris for over 11 years, having integrated Harris Infocaster with their digital media players, digital signage networks and building digital signage content with extreme video capabilities.

“Over the years we have pushed the software to its limits,” says David Linetsky, President of Noventri. “For years we have dedicated numerous man hours in the integration of their remarkable software with our players and have numerous clients nationwide that are currently using Harris Infocaster with our SF-3000 players to create content and manage their networks. It is a highly reliable, stable product that offers unlimited creativity.”

Harris Corporation and the Noventri Digital Signage Content can be seen at The Global Gaming Expo 2010, booth number 647 at the Las Vegas Convention Center starting November 16th through18th.

Noventri Content at Harris Booth

For information contact Judy L. Hoffman at: or call 301-790-0103.

Noventri – a Division of Specialized Communications Corp. (est. 1985) – Noventri has been a leader in manufacturing, sales, service, installation, content creation and management digital signage since 1999 and has served such names as: Marriott, Sheraton, Best Western, Holiday Inn, Java City, Aramark, Houston Astro’s Minute Maid Park, Orioles Camden Yards, DC’s The Newseum and Chick-fil-A. Noventri is located at: 20940 Twin Springs Dr., Smithsburg, MD 21783-1510. URL:

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