“I’m remodeling the kids’ room. May I get a gallon of lead-based paint, please?”
Before 1978, lead-based paint was deemed to be good practice and a great value. Now, in the US, a company can be fined and possibly face criminal charges for failure to comply with regulations regarding removal and disclosure of lead-based paint.
Why? Because we are now aware of the unintended, yet harmful health effects. Today, how would you react if you overheard someone asking the above question? They must be joking, or have no concern for the well-being of their children.
In like manner, it has become standard in the digital signage industry to promote video as the ultimate medium for reaching customers. Conventional “wisdom” says it’s good practice and gets the best value out of your signage. This is because many choose to ignore the harmful side effects video has upon customers.
For example, imagine yourself in a store. You notice a TV suspended from the ceiling near the checkout area. It’s playing a video. What instantly comes to mind?
“Hey, there is going to be some interesting information I really need to know.”
Nope. Most likely it’s, “Oh no! It’s a commercial.” You make the association between a TV showing video and being sold to. You quickly turn away. That’s what customers do.
At Noventri, we embrace the universal truth that people hate watching commercials and will avoid them at every opportunity. How could we, in good conscience, tout the effectiveness of video in digital signage applications? We cannot. We do not. It is a source of pride to stand up for the truth.
Despite these facts, the geeks and crooks of the digital signage industry continue to push “lead paint” as best practice.
“You must have video to have great signage!”
Or “Using lead makes for superior paints!”
A new coat of paint does brighten a room, makes it feel warm, clean, and inviting. Digital signage has the same effect. Isn’t everyone much better off without the lead and video?
Get the lead out of your digital signage.
