Digital Menu Boards – More Than Meets the Eye

IT and AV companies are popping up everywhere with the idea that they can jump on the digital menu board bandwagon and mount video screens using standard digital signage mentality and call them digital menu boards.

However, there is more to digital menu boards than just screens, software and hardware.

Likewise, for static menu board companies to begin offering digital menu boards, there is a stupendous learning curve to overcome. They are far removed from the technology know-how needed to launch digital menu boards and soon find themselves partnering with companies that understand the technology, ergo, IT and AV.

The ideal situation is to develop a symbiotic relationship with both…a blend of the technology as well as the needs of QSRs and menu board usage. After all, traditional menu boards work. It’s just that they are cumbersome to update and compliance is sporadic throughout franchises. Digital menu boards must provide a solution to the aforementioned, but also understand the design elements of a menu and bring a stable, low-cost, easy-to-use technology.

There is definitely more to digital menu boards than meets the eye. Make sure your digital signage provider is well versed in these areas to offer a solution that is reliable and gets results.