This is becoming common place on websites. You’ve seen it. And I know you’ve used it. The link to opt out of an ad.
Have you ever NOT looked for this option when a commercial pops up on your screen?
Clicking it gives you a sense of relief and satisfaction. “You thought you were going to tell me to buy something, but you were wrong!” Then, with a smug look, you navigate to the information you really want.
This conditioned response is more pronounced while watching TV. A commercial comes on, and if you have a DVR, you fast forward. Or you channel surf. I know I’ve seen my share of 5 minute snippets of various Lifetime Original movies while waiting for the game to come back on. Let’s face it. Watching some mushy show about a love lorn frontier woman who is married to a man that treats her bad is better than a commercial. Barely, but still better.
Let’s carry this philosophy over to digital signage. Does it make sense for business owners to put commercials or video content on digital signage in hopes of improving the customers’ shopping experience? Consumers are already trained to ignore and avoid anything that looks remotely like a commercial. While they may see your signage, they won’t look at it for long. In fact, they will quickly “Skip This Ad” and move on.
We believe it is vital to remove the association between TV commercials and your digital sign. We want your message to reach the targeted audience. Wouldn’t it be a shame if your investment in digital signage went to waste because you were encouraging your customers to “Skip This Ad?”
Sadly, some organizations choose to go for the “wow factor” and end up sacrificing what really works. Poor results mixed with the high cost inherent with video usually ends up giving the illusion that digital signs don’t work and the entire concept gets discarded.
Avoid this scenario like the plague. Or in this case, like it’s a commercial!
Use content that works—do it in a way that people would want to look at it —this way you and your digital signs will be a success!
The Noventri Eco-Series SF-100e digital signage player is not only a green, eco-friendly technology but Noventri has, since 2009, agreed to plant a tree for each digital signage player purchased. This partnership has resulted in planting trees in State forests that have been ravaged by disease, fire or drought. We have just found out the name of the forest that our digital signage has helped in the year of 2011.
The Welaka State Forest, located in northeastern Florida, was suffering from the effects of drought. Noventri digital signage and digital menu board player sales assisted in the planting of 11,200 trees. This planting will stabilize the functioning ecosystems within the forest.
The Eco-Series SF-100e digital signage player proves that technology can be green…in more ways than one. The SF-100e uses less than four watts of energy to run and saves fossil fuel since it is a’Made-In-USA’ product. Planting a tree for each purchased player takes being eco-friendly a step further.
Some of the recent clients whose purchases were responsible for the reforestation of the Welaka State Forest include: Clareo Networks, Ionics EMS, Inc., Concert Technologies, Kansas City Convention Center, New Orleans Convention Center, Augsburg Lutheran Home, V-Spots Digital Marketing, Fenway Park/ARAMARK, ECI Communications, Metrocom Oy, Hagerstown Regional Airport, Verizon Center/ARAMARK, and Richmond Convention Center. These clients use our technology for digital signage, digital menu boards, digital flight information boards and other electronic message centers.
Check out this flexible digital signage player with a free, live demo at: http://www.noventri.com/digital-signage-demo.php.
In 2009, Noventri launched a new product to its digital signage product line, the Eco-Series SF-100e digital signage player. Touted as a green or eco-friendly technology with minimal energy consumption (less than 4 watts), Noventri went one step further in promoting the ‘greenness’ of their digital signage by forming a partnership with the Arbor Day Foundation. Through this partnership Noventri vowed to plant a tree for every Eco-Series digital signage player sold.
As a result, Noventri has planted forests. As part of the “Replanting Our Nation’s Forests” program through the Arbor Day Foundation, Noventri has planted enough trees to fill several forests and has made an impact on our planet by restoring the life-giving benefits of trees, re-establishing the awe-inspiring splendor of lush forests and re-vitalizing eco-systems.
While continually finding ways to make digital signage technology greener and more energy-efficient, Noventri is honored to play an important role in maintaining the biodiversity of our planet.
The little green box, an eco-friendly digital signage player from Noventri, recently caught some attention from the editors at rAVe Publications with a product review titled, “Noventri Launches Green DS Player with Integrated Software, Will Plant a Tree if You Buy One”.
The Eco-Series SF-100e has been a favorite worldwide for general digital signage usage as information displays, digital menu boards, digital flight information boards, digital meeting room signage and promotional signage for a wide range of industries.
Celebrating this aspect and being one of the first truly ‘green’ digital signage players on the market, Noventri continues to plant a tree for every player that is sold in order to extend the ‘green’ value with each player.
Thank you to the editors at rAVe!