Tag: Digital Signage Content
We are moving into an exclusively digital age–innovation is essential and necessary to maintain stride with the ever-changing global economy. Our appliances, automobiles, gadgets and gizmos are evolving with the times; the digital era is here; the progression of the consumer continues undeterred.
Things that are digital are just a little bit cooler than things that aren’t. Digital is a style; it is unique; it allows our thoughts and ideas to be transferred into amazing movies, games, and phone features. Being stylish and fun is digital, but you must also be eco-smart and friendly from start to delivery and beyond!
Digital signs are the next step in the world of advertising. However, as with anything inventive and pioneering, digital signs come with a new set of problems that need to be identified and solved. Eco-sensitivity is a present and real concern—leaving as small a carbon footprint as possible is the goal of many; power consumption is a contentious issue regarding the advent of digital signage.
Noventri has established a set of “hard-to-match” environmental standards. From the company’s inception, Noventri wanted to produce a product that was good for the environment from start to finish, top to bottom. Not just in lean manufacturing but with lean thinking throughout the company. Every Noventri employee sees this as a way of bringing our product(s) to the people but still keeping the carbon footprint negligible.
Noventri has thought of ways for everyone to save. Power consumption is one of the major concerns at Noventri; it’s what separates us from our competitors—that is why Noventri developed the breakthrough technology with the Eco-Series SF-200.
An excerpt from Gregory Young’s article on “The Basics of Digital Signage ad Energy Consumption” shows the comparison of power consumption from Noventri’s player versus its competitors:
No one can beat the Noventri “green” player. Noventri will continue to provide our customers with latest, most advanced ways to use digital signage to connect with their consumer base; here at Noventri bigger and better doesn’t mean that the product should use more—we continue to strive towards bigger and better energy savings for our customers. Innovative should never expedite the destruction of our resources.
We would like to hear from our customers; to enable us discover how our product(s) can best serve them.
“Can I just buy TV screens from a department store and use them for digital signage displays?”
Of course, you can. You can also use a porcupine for a seat cushion. Either choice presents you with certain and specific pains. (See below: 7 Reasons Consumer Screens Are NOT For Digital Signage Use)
The main reason anyone even considers consumer grade is to try to save money. However, the price between consumer and commercial screens can be as little as a few dollars and the difference is shrinking all the time. Is saving a few dollars up front really worth the risks?
Here is some food for thought. The last link between your message and your audience is your screens. That is why reliability is crucial. In the end, you can have the greatest content in the world but it makes no difference if no one can see it. Commercial grade screens are designed and built to handle the usage requirements of digital signage, hence providing the reliability needed to be successful.
Knowing how important screen selection is, Noventri spends a lot of time vetting suppliers before we associate the Noventri name with them. On rare occasions, you can find a company that has great products along with great support. NEC is one of those companies. NEC screens have an amazing track record for being reliable. They are the only screen supplier that has a 3-year onsite overnight warranty and their team is phenomenal. Their focus is on providing great business products. NEC does not even make consumer grade screens! Since our clients expect personal communication and attention to detail, having a company like NEC is a perfect fit.
Or we could sit on a porcupine. We made the right choice. We’re confident that you will, too.
7 Reasons Consumer Screens Are NOT For Digital Signage Use
1. If customers purchase the Consumer TV on their own, there is a high probability it won’t work correctly and they’ll be chasing problems which their digital signage supplier probably won’t be able to support.
2. Many manufacturers will NOT honor the warranty on Consumer TVs if they are used for professional or Digital Signage applications, even if purchased from a digital signage integrator.
3. Consumer TVs are not made for 24/7 operation. Even though many work just fine, it’s impossible to predict failure rate due to 24/7 operation.
4. There is almost no chance that the supplier will be able to find an identical model, even a few months later.
5. Consumer TVs can’t be mounted vertically (Portrait Mode) because they will overheat. Commercial grade screens have special venting and fans that make this possible. If a consumer screen is mounted vertically (Portrait Mode) you may also find that the screen may not be visible if standing anywhere but directly in front of the screen. The viewing angle is for consumer screens is engineered for the TV to be mounted above someone’s fire place or sitting on an entertainment center.
6. Power On/Off on Consumer TVs cannot be controlled with the Digital Signage Player; they’ll need to be turned On/Off manually.
7. The life of a Consumer TV is about half that of a Professional Digital Signage Display.
Are consumer grade screens a viable alternative? Post your comments and questions below.
“I’m remodeling the kids’ room. May I get a gallon of lead-based paint, please?”
Before 1978, lead-based paint was deemed to be good practice and a great value. Now, in the US, a company can be fined and possibly face criminal charges for failure to comply with regulations regarding removal and disclosure of lead-based paint.
Why? Because we are now aware of the unintended, yet harmful health effects. Today, how would you react if you overheard someone asking the above question? They must be joking, or have no concern for the well-being of their children.
In like manner, it has become standard in the digital signage industry to promote video as the ultimate medium for reaching customers. Conventional “wisdom” says it’s good practice and gets the best value out of your signage. This is because many choose to ignore the harmful side effects video has upon customers.
For example, imagine yourself in a store. You notice a TV suspended from the ceiling near the checkout area. It’s playing a video. What instantly comes to mind?
“Hey, there is going to be some interesting information I really need to know.”
Nope. Most likely it’s, “Oh no! It’s a commercial.” You make the association between a TV showing video and being sold to. You quickly turn away. That’s what customers do.
At Noventri, we embrace the universal truth that people hate watching commercials and will avoid them at every opportunity. How could we, in good conscience, tout the effectiveness of video in digital signage applications? We cannot. We do not. It is a source of pride to stand up for the truth.
Despite these facts, the geeks and crooks of the digital signage industry continue to push “lead paint” as best practice.
“You must have video to have great signage!”
Or “Using lead makes for superior paints!”
A new coat of paint does brighten a room, makes it feel warm, clean, and inviting. Digital signage has the same effect. Isn’t everyone much better off without the lead and video?
Does it make a difference where your screens are mounted? YES!
The Eiffel Tower, Mount Rushmore, The Egyptian Pyramids, and the Great Wall of China all have something in common. Whether they have an audience of one, or of thousands, they can be seen by everyone. These landmarks wouldn’t be nearly as impressive if they could only be seen by one person at a time.
The best way to make your digital screens viewable by the masses is to move them off the floor! Hanging them by the ceiling or on the wall with proper tilting can go a long way. The cynics will say ‘Yeah, but the higher they are the harder it is for them to read.’ Then get a bigger screen! Make the fonts larger! There is always a way around distance. There is NOT a way around having your message blocked while there is a group of people in front of the screen that is on a floor stand. Even one person standing in front of the screen can be enough to destroy your message if your screen is on the floor.
While floor standing screens have their place, make sure that everyone can see your screens by taking the high road, not the low road.
SIDE NOTE: Although this isn’t an article about touch-screens, one reason why touch screen kiosks are strongly discouraged is because they’re intended for one person to use them at a time. Who wants to wait in line to see the Eiffel Tower one person at a time? I would rather enjoy the Eiffel Tower with my friends and family. The same feelings or principles apply to digital signage. People are at your place of business to do something other than stop and admire the new digital screens. So make your digital signs a part of their day-to-day lives by giving them the information they need that is easily viewable by many.
Noventri recently came across this particular entry at QSRWeb.com titled, “Where are the traditional menu board companies?”’
We must say, “Kudos, Scott Sharon.” He is right on when he presents several thought-provoking questions in the second paragraph. His statement, “ …most of the digital menu boards are sold by companies outside the menu board industry” is an interesting observation.
We agree wholeheartedly that IT and AV companies are popping up everywhere with the idea that they can jump on the digital menu board bandwagon and mount some video screens using standard digital signage mentality and call them digital menu boards. But they don’t always work.
Scott’s article confirmed what we have always known…just because you can, doesn’t mean you should. There is more to digital menu boards than just screens, software and hardware and this is where IT and AV companies drop the ball many times.
Likewise, for menu board companies to begin offering digital menu boards there would be a stupendous learning curve to overcome. They are far removed from the technology know-how needed to launch digital menu boards and would soon find themselves needing to partner with companies that understand the technology, ergo, IT and AV.
Ideally the solution would be to develop a symbiotic relationship with both…someone who knows the technology as well as the needs of QSRs and menu board usage. After all, traditional menu boards work, it’s just that they are cumbersome to update and compliance is sporadic throughout franchises. Digital menu boards must provide a solution to the aforementioned, but also understand the design elements of a menu and bring to the table a stable, low-cost, easy-to-use technology.
Having worked closely with QSR’s for years, we, by all means do not know everything there is to know about the menu board industry, but we have developed essential relationships and gained inside knowledge along the way. As a company, we can confidently say, there is definitely more to digital menu boards then meets the eye.
Thanks again, Mr. Sharon and QSRWeb.com for sharing this fundamental insight