Does it make a difference where your screens are mounted? YES!
The Eiffel Tower, Mount Rushmore, The Egyptian Pyramids, and the Great Wall of China all have something in common. Whether they have an audience of one, or of thousands, they can be seen by everyone. These landmarks wouldn’t be nearly as impressive if they could only be seen by one person at a time.
The best way to make your digital screens viewable by the masses is to move them off the floor! Hanging them by the ceiling or on the wall with proper tilting can go a long way. The cynics will say ‘Yeah, but the higher they are the harder it is for them to read.’ Then get a bigger screen! Make the fonts larger! There is always a way around distance. There is NOT a way around having your message blocked while there is a group of people in front of the screen that is on a floor stand. Even one person standing in front of the screen can be enough to destroy your message if your screen is on the floor.
While floor standing screens have their place, make sure that everyone can see your screens by taking the high road, not the low road.
SIDE NOTE: Although this isn’t an article about touch-screens, one reason why touch screen kiosks are strongly discouraged is because they’re intended for one person to use them at a time. Who wants to wait in line to see the Eiffel Tower one person at a time? I would rather enjoy the Eiffel Tower with my friends and family. The same feelings or principles apply to digital signage. People are at your place of business to do something other than stop and admire the new digital screens. So make your digital signs a part of their day-to-day lives by giving them the information they need that is easily viewable by many.
LCD screens are a high-value item. You don’t want someone, just anyone, fondling it. And you don’t want outside influences creeping in and slowly destroying it. So you need protection. Digital Signage screens in public areas are vulnerable to all of the above and unless they are properly protected, someone or something will find it and damage or destroy it.
Electronic signage looks great, and when properly managed, brings value to all industries. But if steps are not taken to keep it safe, well… things happen. Indoors or out, digital signage that is within reach of hands will soon find someone groping and touching buttons and settings. Also, indoor and outdoor signage is easily violated by such elements as dust, moisture, and temperature fluctuations.
The right enclosure provides protection from roaming hands and creeping elements. Since advertising networks and message centers are controlled remotely from a central location there is no need to access screens on a regular basis, so locking them away makes sense.
Many owners of digital media networks may balk at the thought of enclosures. What will they look like? Will the enclosures take away from the experience? Will the enclosures blend or compliment with the environment or décor?
Whether they are free-standing, wall or ceiling mounted or displays that are inset into walls with protective screens, choices of materials coupled with innovative design guarantees that enclosures and custom frames will blend with their surroundings.
With so many choices it is recommended that companies look to an experienced reseller that can provide insight into matching a network’s needs to available enclosures.
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Noventri Digital Signage greets guests and meeting attendees as they arrive at The Chauncey Hotel and Conference Center, an ARAMARK-managed property located in Princeton. New Jersey.
A 55-inch LCD screen was mounted in the property’s lobby with the goal of greeting visitors immediately upon their arrival. Noventri mounted the screen vertically and the screen is powered by Noventri technology – the Eco-Series SF-100e digital signage player and Noventri Suite and Server digital signage software. Just below the digital signage is a 32-inch LCD screen for broadcast TV viewing.
The digital signage screen displays meeting information such as meeting times and social events scheduled for 22 meeting rooms at the facility. The display provides visitors with date, name of the event for that day, the event location and start and end times.
“The screen replaced the former pedestal board, which displayed a printed copy of daily events,” says Loren Romberger, Director of Conference Planning at Chauncey. “The new screen has a greater visual impact, since clients enter the property and are immediately shown meeting information while being greeted by the lobby greeter. Upon completion of our summer renovation, the information displayed on the lobby screen will also be available on the guest room televisions.”
The reader board also features the Noventri Weather Station, a weather-feed service from Noventri. The service provides current weather conditions as well as forecasts for the area. The center has plans for Noventri digital meeting room signage to be added outside of each meeting room.
Noventri provides digital signage / digital menu boards at other ARAMARK locations, including: Minute Maid Park, Greater Columbus Convention Center, Verizon Center, Citizens Bank Park, M & T Bank Stadium, Pennsylvania Convention Center, Fenway Park, The Greater Richmond Convention Center and Kansas City Convention Center.
Noventri recently deployed digital signage throughout the Prairie Meadows Racetrack and Casino Hotel and Conference Center located in Altoona, Iowa. The digital signage provides attendees with wayfinding information for events and meetings.
Six screens placed throughout the new hotel and the existing conference center at The Meadows function as informational displays for meetings and conferences.
Noventri installed six Eco-Series SF-100e digital signage players, an eco-friendly, affordable technology manufactured by Noventri. Using Noventri Suite and Server software, content was created and scheduled by Noventri.
All the screens are integrated with the facility’s Delphi database for seamless, dynamic updating of meeting and conference information.
Recently the Noventri Weather Station, a weather-feed service, was added to the screen content, providing current weather and local weather forecasts.
“We are very pleased with the new look and information we are now able to provide our guests through the use of Noventri Digital Signage,” remarks Kevin McDonal, Diredctor of Hotel and Conference Operations at Prairie Meadows. “The process from design to implementation was very seamless.”